New logo and graphic identity guidelines package for an emerging company, Horizon Team Design. Using productive conversations, development exercises, and interactive workshops, it helps organizations strengthen leadership, improve team dynamics, and build high‑performing workplace cultures. 

• Logo — The design balances a clean, corporate feel with a unique visual identity that stands apart from typical consulting brands. The arc above the wordmark merges the concept of a horizon directly into the typography, reinforcing themes of growth, perspective, and forward movement. The serif “HORIZON” paired with the clean sans‑serif “TEAM DESIGN” creates a refined hierarchy that feels both modern and established.  The rising arc subtly communicates clarity, alignment, and transformation — core themes in the company’s leadership and team development work. The slate blue and bronze tones convey professionalism, stability, and trust, supporting the brand’s reputation for reliable leadership and team development.

• Graphic identity standards — Strategy and guidance for the logo variations, placement, and file management, as well ase codes and rules for branded color and typography. 

Graphic identity for an event, design, and rental company, Retro Eclectic. It's niche is providing vintage charm with modern sophistication to design unforgettable spaces, events, and atmospheres through curated rentals, creative styling, and immersive lighting and audio experiences. 

• Logo — The playful, curvy typography channels a distinctly vintage aesthetic while maintaining a clean, modern polish. The illustrated chair and crossed legs add a unique, whimsical focal point that sets the brand apart from typical event or design studios. Using cream, orange, brown, and yellow tones, the logo has a warm 1970s nostalgia.  

• Branding — The playful illustration and expressive lettering communicate a brand that is stylish, bold, and full of character. It was designed to combine mid‑century charm with contemporary styling, reflecting the company’s blend of vintage décor and modern event design.